Ambassador Media Requirements

As a top competitor in your discipline you are a role model to many people, and Equine Choice wants to show you in the best way possible! In order to do that, we need quality content from you.

What does that mean? It means taking good quality photos and videos, making sure they are in focus, the lighting and sound is good, your horse looks strong and clean, product shots are in focus with the label showing, and banners are clean.

As a sponsored athlete it is very important that you include the brand hashtags on your posts to indicate the content is sponsored, as per the guidelines set out by the Competition Bureau of Canada. The required hashtags are listed below.

When posting, consider the various options available on your platform. Instagram, for instance, is really pushing Reels at the moment. They sound intimidating if you don’t have any experience with them, but all it really means is short 30-60 second videos (or shorter), either set to music or not. You can string a bunch of short clips together, or make it one “long” clip. Carousel posts also do well on Instagram, as they often show up multiple times in the feed for your followers if they don’t see them initially.

When you are at an event, make sure to “check in” on Facebook, consider going “live” or share your process in “stories” when you are getting ready to travel, travelling, and while at the event. Be sure to tag the event and use the event hashtag in addition to tagging Equine Choice and our hashtags. This helps amplify your post on their channels, and also gives increased exposure for the brand.

If you don’t know how to do any of these things on social media, we are here to provide assistance - just reach out!

Please let us know in advance what your event schedule is, providing the full name of the event, including classes and/or division, and the date. If you are able to put up banners at events please do! If you need new or updated banners please let us know.

When posting to INSTAGRAM, tag & use the following hashtags:

@equinechoice
#equinechoice_ambassador #teamequinechoice

If you have a quality photo you would like us to use on the Equine Choice social media pages and/or website, please email directly to katherine@vhsinc.ca. Keep in mind you must have permission from the photographer.

When posting to FACEBOOK, tag & use the following hashtags:

@teamequinechoice
#equinechoice_ambassador #teamequinechoice

Ensure your posts are shareable on Facebook by clicking on the three dots (…) in the upper right hand corner of the post. Click “Edit post”, then at the bottom beside the Save button, click “Friends” and change it to “Public”, then click “Save”.

Interacting with Equine Choice posts

Did you know that when you share our posts to your own social media feeds it increases our reach by upwards of 400%?!

It may not seem like much, but the more people are aware of our products, the more horses (and dogs and cats and farm animals!) we can help live their best, healthiest life.

Some simple actions you can take to help promote Equine Choice (and our other brands) include:

✅ Sharing our posts - let's see how far we can reach! Be sure to add your own thoughts and experiences as they relate to the post topic.

✅ Reacting to our posts - interesting to note that Facebook values a ❤️ and other reactions higher than a 👍 (who would have thought!)

✅ Commenting on posts - even commenting with an emoji goes a long way 🤗🐴

If you have any questions or need any further information please don’t hesitate to let us know.

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